I’ve spent over a decade designing the physical spaces where technology brands tell their most important stories.

My background sits at the intersection of architecture, brand strategy and environmental design. Before going independent, I led experiential programmes for agencies working with some of the world’s most ambitious technology companies — designing everything from flagship trade show installations to permanent brand experience centres.

What drew me to this work, and what keeps me here, is the specific challenge of making the invisible visible. Technology is often abstract — complex systems, invisible signals, intangible value. My job is to give it a body. To create a space where someone walks in, looks around, and immediately understands what a company does and why it matters.

How I work

I work as an independent director, embedded with your team from strategy through to build. That means I’m across the creative brief, the supplier relationships, the production schedule, and the on-site delivery — so nothing gets lost between the idea and the installation.

Most of my clients come back. Not because I’m the cheapest option, but because I know their brand, their product, and what good looks like for them. That institutional knowledge is hard to rebuild with a new agency every year.

What drives the work

I’m drawn to complexity — to briefs where the real challenge isn’t aesthetic, it’s cognitive. How do you make a distributed computing platform feel approachable? How do you convey enterprise-grade security without a single slide of data? These are the problems I find genuinely interesting to solve.

The answer is almost always spatial. Give people something to walk through, something to touch, a sequence of moments that builds understanding without demanding effort. That’s the architecture of belief.

Sectors & clients

Based in California. The work lives everywhere. If you have something worth making, I’d like to be part of it.