Brand and print campaign work for Manroland — a manufacturer whose product is the machine that prints everything else.
ClientManroland
ScopeBrand & print campaign
RoleArt direction, design
TrackBrand
Campaign and exhibition presence for a printing press manufacturer
The brief
Industrial manufacturers market on specification. For a company that makes printing presses that is a missed argument — the proof of the product is the quality of the printed thing already in your hand.
The approach
Let the work demonstrate rather than describe. Treat the printed artefact as the evidence, so the craft of the piece carries the technical claim before a single figure is quoted.
The scope
Brand and print campaign across trade and exhibition touchpoints.
