Retail architecture defaults to right angles. It is efficient, it is cheap to fit out, and it is completely invisible.
FormatDesign research series
SectorRetail
RoleConcept, form studies, art direction
TrackExperiential
Faceted geometry · wall, ceiling and fixture as one continuous object
The problem
Orthogonal plans, rectilinear fixtures, parallel aisles. In a competitive centre nothing about the shape of the room does any work, so the brand has to buy attention with signage and volume instead.
The idea
Build the environment from faceted, crystalline geometry. Angled planes across wall, ceiling and fixture so sightlines break and reform as a customer moves, and the store reads as one sculptural object rather than a box with product in it.
What it is for
A prototype language tested across several configurations, for brands that need spatial presence rather than more graphics.
