Multi-sensory installation work — environments built to be moved through and reacted to rather than stood in front of.
FormatInstallation
SectorBrand experience
RoleCreative direction, concept
TrackExperiential
Multi-sensory installation
The problem
Brand experiences default to display: a space, a screen, a queue. Visitors stand and watch, and the thing they remember afterwards is the wait.
The idea
Design for the body rather than the eye. Light, sound, surface and scale working together, so the story arrives through the behaviour of the room instead of a caption or a presenter.
What it is for
Work where the environment is the medium — the piece only exists while somebody is inside it.
