On a crowded floor the first job is not persuasion. It is being findable from two hundred feet away.
FormatBooth prototype series
SectorPremium technology
RoleConcept, spatial design, art direction
TrackExperiential
Faceted canopy · monumental at distance, detailed up close
The problem
Exhibition halls are visually flat — a grid of similar-height boxes under identical lighting. Visitors navigate by aisle number because nothing in the room gives them a landmark.
The idea
A faceted, crystalline form system in deep purple with gradient lighting, and large geometric canopy elements hovering overhead. Sculptural volumes that read as monumental from across the hall and hold detail at arm’s length.
What it is for
A high-end prototype language shown across multiple configurations, so the same architecture works as a headline stand or a smaller satellite.
