Say less.
Two words. Three readings. All of them on brief. This is the shortest possible expression of the shortest possible interaction — which is exactly the standard the product is held to.
Less.
No menu tree. No "press 1 for billing." No repeating your account number three times.
Fewer scripts, fewer escalations, fewer months of configuration. OASYS builds the agent from the transcripts you already have.
Understood. Handled. I got you. Which is precisely the promise of an agent that finishes what it starts.
The headline test
If you can imagine it spoken out loud by a person under pressure, it passes. If it only works on a slide, kill it.
One mark, driven by audio
The Utterance is a row of rounded vertical bars at asymmetric heights. It is the only element in the system that moves, which is what gives it authority when it does.
Construction
Ink is the ground. Voltage is the signal.
Ink covers roughly seventy per cent of any composition. Voltage never exceeds ten — a signal that fills the frame stops being a signal. Contrast ratios are calculated live below.
Intended coverage
Band widths are proportional to intended usage across a single composition, not to importance.
Hanken Grotesk. Set large, tracked tight.
Display is always uppercase, always tracked in, always crowding the frame. Body is sentence case at a maximum measure of 62 characters. Mono carries the technical register.
Display scale
- Family
- Hanken Grotesk
- Weight
- 800
- Case
- Uppercase
- Tracking
- −0.03em
- Leading
- 0.92
- Family
- Hanken Grotesk
- Weight
- 400 / 500
- Case
- Sentence
- Tracking
- 0
- Measure
- 62ch max
- Family
- JetBrains Mono
- Weight
- 500
- Case
- Uppercase
- Tracking
- +0.14em
- Size
- 11–13px
Four elements. No more.
The system should read like an instrument panel, not a brochure. Four devices carry every layout in the brand.
① The Utterance
Bars 4px wide, 2px radius, 3px gap. Heights follow a seeded walk, never a mirror — real speech isn't symmetrical. Driven by audio, never by a loop timer.
② The Aperture
Rounded rectangle at 16px radius with the top-left corner squared off. Frames every image, video, quote and agent card. The squared corner is where the sound goes in.
③ Hairline grid
1px rules at rgba(244,241,234,0.10), used generously. Structure is the reassurance in a category full of vague promises.
④ Latency stamps
Mono numerals with a Voltage dot. Only ever attached to a real, sourced claim — never used as decoration.
Nothing bounces.
The brand is decisive. Motion should feel driven rather than performed.
Cuts, not fades
Transitions are hard cuts. A fade is a hedge, and this brand doesn't hedge.
transition: noneType arrives by word
Never letter by letter. Speech arrives in words, so type should too.
stagger: 90ms per wordThe Utterance follows audio
If there's no audio driving it, it shouldn't be moving. A decorative waveform undermines the whole claim.
amplitude ← input levelVoltage only moves when live
Motion in Voltage means something is happening right now. Static states are Bone or Fog.
--voltage: live states onlyOne easing curve
Everything decelerates into place. Nothing overshoots, nothing springs.
cubic-bezier(.22, 1, .36, 1)Three durations
Micro-interactions, element entrances, scene changes. Nothing in between.
180ms / 420ms / 700msShoot the conditions, not the technology.
The subject is always the messy real world at the moment it works. Grain is welcome. Practical lighting only.
Do shoot
- A drive-thru lane in the rain at dusk, order board glowing
- A pharmacy counter at 4pm with a queue behind it
- A retail associate mid-sentence, caught not posed
- A driver's hand on the wheel, motion-blurred
- A contact centre floor at 2am, mostly empty
- Voltage in frame as a single practical light source
Never shoot
- Glowing orbs, neural-network meshes, blue circuit boards
- A smiling person in a headset against a white background
- Hands reaching toward a floating holographic interface
- Robots. Any robot. Especially a friendly one.
- Stock imagery of a boardroom pointing at a chart
- Anything shot on a cyclorama
Every image is cropped into the Aperture and paired with a mono latency stamp or a location and time label. The label is what turns a photograph into evidence.
Short declaratives. Full stops.
Name the friction out loud. Use real numbers. Be dry, confident and slightly deadpan. Then stop writing.
| Category default | Say less. |
|---|---|
| Transform your customer experience with seamless conversational intelligence. | It doesn't put you on hold. It doesn't have a hold. |
| Unlock new possibilities across the entire customer journey. | Three cars back. Zero seconds waiting. |
| Our industry-leading AI empowers your teams to do their best work. | Ten billion conversations a year. Nobody repeated themselves. |
| Best-in-class accuracy powered by cutting-edge technology. | The noise was the hard part. We solved the noise. |
| Revolutionise your contact centre with next-generation solutions. | Built for the drive-thru at 7pm on a Friday. |
Banned outright
Six ways to break it.
Each of these has happened to a good brand system. Most of them happened in week three.