Six boards, full detail.
Self-initiated pieces built to show how the brand side actually works — the rules, the safe areas, the things a team can run without me in the room. All concept, self-initiated, unbranded to any client.
Performance campaign system — units
The five ad ratios as one system: feed 1:1, feed 4:5, story/reel 9:16, video 16:9. Built so a non-designer can ship an on-brand unit in twenty minutes.
Performance campaign system — safe areas
The same four ratios as specs: word-count caps, logo placement, safe zones. The rules that keep the system on-brand without me reviewing every unit.
Identity system — mark, palette, type
The signal-bars mark, never symmetrical. Six colours, two typefaces, one display scale.
Identity system — applications
Every application carries the mark and at least one instance of the signal bars — the only element permitted to change rhythm between applications.
Motion system — storyboard
An eight-frame title sequence: flat line, signal in, peak, morph, plan view, resolve, title, endframe. The shape a launch film follows every time.
Motion system — title cards
Lower third, stat card, endframe, quote card, chapter card, credit card — the template set a video editor works from without a creative director in the room.
Rules first. Then the work.
Back to the work →