One wave.
Every surface.
SoundHound AI’s brand evolution made the soundwave the design system itself — not a logo mark, but the source for color, motion, type and environmental application. This concept pushes that same discipline into paid social and short-form motion.
The problem
The soundwave identity was built and proven for web, environment and product. It never had to hold up at 1080 square pixels, scrolling past in under two seconds.
The idea
Let the wave keep doing the same job it does everywhere else: give an invisible, audio-first product a body. Quote cards, stat cards, UI moments and event promos, all built from the same bars.
What it covers
Six social formats spanning quote, product, conversation, stat and carousel use cases, plus a motion identity for a logo-reveal sting that plays the same way every time.
Social templates
Motion concept
Looping motion reference · view the full keyframe storyboard →
The same wave, saying the same thing, wherever it shows up.
← All work