Brand and retail work for Nespresso — carrying a premium coffee identity out of the campaign and into the environment people actually walk through.
ClientNespresso
ScopeBrand campaign & retail environment
RoleArt direction, design
TrackBrand & experiential
Retail environment carrying the campaign’s material language
The brief
Premium coffee is sold on ritual and craft. The gap most brands leave is between the campaign that makes that promise and the room where the product is actually bought.
The approach
Carry one material and colour discipline across both, so the environment reads as a continuation of the campaign rather than a separate fit-out exercise. The product is treated as an object worth looking at, not stock to be faced up.
The scope
Campaign and retail handled as one piece of work — art direction through to built space.
The room should keep the promise the campaign made.
